7 Mobile Native Advertising Trends to Watch For in 2018
By Martin Zhel CEO at Orior Creative Los Angeles, California Connect According to Business Insider, Native advertising will drive 74% of all ad revenue by 2021. The reason is that brands simply see...
View ArticleHow Volvo Used News App to Chat With Users About New Luxury Sedan
Summary To reposition Volvo as a key luxury player in the automobile industry, a conversational interface was set up in Quartz’ news app so that users of the app were greeted with an SMS-style...
View Article5 Global Native Advertising Trends 2018
By Adam Abelin Nordic Director & Partner, Buzzanova Copenhagen, Denmark Connect Globally the predictions are that advertisers over the next four years will be moving 25% of their marketing budgets...
View ArticleThe 2018 Native Advertising Technology Landscape
By Chad Pollitt Native Advertising Expert, CMO Influencer Connect In 2017 the Native Advertising Institute (NAI) took on an ambitious project to map the entire native advertising technology landscape....
View ArticleWhy NonSocial Native Will be the New Social
By Charlotte Otremba Marketing Manager & Communications, Bidtellect USA Connect This is a sponsored post by Bidtellect Social networks are falling out of favor: Facebook recently took a...
View ArticleHow to Not Piss Off Your Customers with Advertising
“The worst kind of advertising gets in the way of what consumers are doing,” says Christina Constandache, VP of Global Partnerships at Viber, who was one of the official speakers at Native Advertising...
View ArticleHow to attract and convert mobile users with native advertising
By Alexa Lemzy Customer Service Manager and Content Editor at Textmagic.com Connect Who still reads a newspaper or magazine on a daily basis? I know I don’t, and you probably don’t either – we get...
View ArticleFormats and Platforms for Native Advertising
By Adam Villaume Editor at Brand Movers Copenhagen, Denmark Connect So, native advertising is a way to reach out to an audience in an unobtrusive way that looks and reads as the surrounding content and...
View ArticleHow does native advertising affect user experience?
By Adam Villaume Editor at Brand Movers Copenhagen, Denmark Connect The effectiveness of any website can largely be determined by its ability to retain people’s attention. Online the attention span...
View Article7 Video Types That Will Overhaul Your Native Advertising Strategy
By Victor Blasco CEO at Yum Yum Videos Buenos Aires, Argentina Connect Videos are one of the strongest, most empathetic and effective types of content. The medium has been around for a long time, but...
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