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Channel: Native advertising on mobile – Native Advertising Institute
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7 Mobile Native Advertising Trends to Watch For in 2018

By Martin Zhel CEO at Orior Creative Los Angeles, California Connect According to Business Insider, Native advertising will drive 74% of all ad revenue by 2021. The reason is that brands simply see...

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How Volvo Used News App to Chat With Users About New Luxury Sedan

Summary To reposition Volvo as a key luxury player in the automobile industry, a conversational interface was set up in Quartz’ news app so that users of the app were greeted with an SMS-style...

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5 Global Native Advertising Trends 2018

By Adam Abelin Nordic Director & Partner, Buzzanova Copenhagen, Denmark Connect Globally the predictions are that advertisers over the next four years will be moving 25% of their marketing budgets...

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The 2018 Native Advertising Technology Landscape

By Chad Pollitt Native Advertising Expert, CMO Influencer Connect In 2017 the Native Advertising Institute (NAI) took on an ambitious project to map the entire native advertising technology landscape....

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Why NonSocial Native Will be the New Social

By Charlotte Otremba Marketing Manager & Communications, Bidtellect USA Connect This is a sponsored post by Bidtellect Social networks are falling out of favor: Facebook recently took a...

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How to Not Piss Off Your Customers with Advertising

“The worst kind of advertising gets in the way of what consumers are doing,” says Christina Constandache, VP of Global Partnerships at Viber, who was one of the official speakers at Native Advertising...

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How to attract and convert mobile users with native advertising

  By Alexa Lemzy Customer Service Manager and Content Editor at Textmagic.com Connect Who still reads a newspaper or magazine on a daily basis? I know I don’t, and you probably don’t either – we get...

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Formats and Platforms for Native Advertising

By Adam Villaume Editor at Brand Movers Copenhagen, Denmark Connect So, native advertising is a way to reach out to an audience in an unobtrusive way that looks and reads as the surrounding content and...

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How does native advertising affect user experience?

By Adam Villaume Editor at Brand Movers Copenhagen, Denmark Connect The effectiveness of any website can largely be determined by its ability to retain people’s attention. Online the attention span...

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7 Video Types That Will Overhaul Your Native Advertising Strategy

  By Victor Blasco CEO at Yum Yum Videos Buenos Aires, Argentina Connect Videos are one of the strongest, most empathetic and effective types of content. The medium has been around for a long time, but...

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